When talking about future development, Jonny placed special emphasis on artificial intelligence.
He believes AI is no longer a question of choice, but something every company must adopt. For the team, AI is not only a tool to improve efficiency, but also an important assistant for analyzing markets, identifying problems, and understanding customer needs.
Going forward, Proway will focus more on how to combine AI with their work. They will use AI to analyze details in marketing processes, study markets and product categories in greater depth, better understand what customers truly care about, discover unmet needs, and create more real value for customers.
Next, Peter shared his thoughts on market competition.
He said that no matter what difficulties or challenges a company faces, it should keep reflecting on three things.
First, redefine itself.
Second, continue creating value.
Third, stay aligned with the times.
Peter used a very familiar example.
When a product's functions, sizes, quality, and even manufacturing precision gradually become similar, and when about 80 % of suppliers can offer comparable products, competition usually shifts to price.
In this situation, companies need to rethink what real product advantages are.
Advantages do not always come from specifications themselves. They may come from the real user experience, response speed, delivery capability, product detail improvements, or a deeper understanding of customer needs.
Only by continuously listening to customer feedback and constantly exploring user needs can a company find new growth opportunities in a highly competitive market.